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Reigniting Brilliance

A Case Study on the Re-platforming Journey of Designer Jeweler David Yurman.

Among the ranks of America’s finest jewelry brands like Tiffany's and Cartier, David Yurman is a New York City-based luxury jewelry company that transforms precious metals and rare gemstones into stunning, wearable art.

The privately held company engaged Fēnom Digital to take the jewelry mogul's aging platform to the next level with Salesforce Commerce Cloud’s SFRA (Salesforce Reference Architecture) solution.


Retail & Consumer


Managed Services


SFRA Implementation

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Jenna Posner, VP of Digital

The Ask

David Yurman was faced with an aging platform that hindered conversion and limited business growth through siloed inefficiencies.

The Solution

Fēnom Digital’s team of certified Salesforce architects and developers engineered an SFRA solution to accelerate David Yurman’s growth and optimize operational efficiencies, enabling a small team to fully own and operate the new solution.

The Result

The global reference architecture that was established facilitated European market expansion via a digital foothold to help prioritize key locations for David Yurman’s brick-and-mortar retail stores.

Global SFRA sites launched on time
Increase in Conversion
Increase in Average Order Value (AOV)
Decrease in order cancellations