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Omni-Channel success

From Furry Friends to Loyal Customers: Unleashing Success with Pet Supermarket

With over 8,000 pet care products and services online and 200+ stores in a dozen states, Pet Supermarket has taken the pet food and supplies industry by storm. As a Salesforce Commerce Cloud platform user, Pet Supermarket was looking to fully optimize Salesforce’s core offerings by fully integrating Salesforce Marketing Cloud into their eCommerce ecosystem. They contracted Fēnom Digital to align their marketing operations, tech stack, and goals with business objectives.

With over 8,000 pet care products and services online and 200+ stores in a dozen states, Pet Supermarket has taken the pet food and supplies industry by storm.

As a Salesforce Commerce Cloud platform user, Pet Supermarket was looking to fully optimize Salesforce’s core offerings by fully integrating Salesforce Marketing Cloud into their eCommerce ecosystem.

They contracted Fēnom Digital to align their marketing operations, tech stack, and goals with business objectives.

pet-supermart-fenom

Industry

Retail & Consumer
 Goods

Services

Salesforce Marketing Cloud

Technology

Strategic Road Mapping Email Operation Management & Support BOPIS Launch

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

Jenna Posner, VP of Digital

The Ask

Pet Supermarket needed a partner to assist them with utilizing Salesforce Marketing Cloud (SFMC) to its full potential. The pet food and supplies company struggled to optimize the SFMC platform and faced challenges aligning their marketing with the organization's overall goals.

The Solution

Fēnom Digital engaged Pet Supermarket by creating a customer SFMC Roadmap which outlined the best practices and tailored recommendations for the pet brand to build loyalty and trust with their customers.

The Result

Pet Supermarket’s teams are now utilizing SFMC’s day-to-day project coordination, email operation, and start-to-deployment, as well as the management of cross functional needs regarding email deployments and BOPIS Launch. Fēnom Digital completed the following loyalty projects: Dog Wash Earned, $5.00 Earned and Winback.

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