⚡️Fenom launches IGNITE, a composable commerce storefront accelerator in partnership with Salesforce. Learn How

B2C Commerce
Accelerate Composable with Ignite

Fenom launches a composable commerce storefront accelerator in partnership with Salesforce to help drive digital experiences and innovation.

What is Ignite?

FĒNOM IGNITE is a Salesforce certified composable framework that allows you to take advantage of what this technology stack can offer in an accelerated way.

Why Ignite?

Fenom’s IGNITE framework helps businesses accelerate new experiences for their customers by componentizing key features and functionality of their existing digital platforms. We iterate through a test & validate approach to de-risk the migration to Salesforce Composable Storefront, one critical feature at a time.

Value of Composable

Personalization

Enables organizations to deliver highly-personalized shopping experiences to customers, based on their individual preferences and behaviors.​

Cross Cloud

Since Salesforce is an API-enabled platform across all clouds, taking a composable approach to creating unique experiences has been streamlined. Enable seamless end-to-end customer journeys.​

INNOVATION

Salesforce Composable Commerce provides organizations with the tools and resources they need to drive innovation and stay ahead of the curve in the fast-moving world of commerce.​

Customer Experience

Prioritizes the customer experience, ensuring that all commerce interactions are frictionless, seamless, and tailored to meet the needs and preferences of individual customers.​

Ignite comprehensive
package

Features & Benefits

Salesforce comes with a starting template just like SFRA, but flexible enough to bring external service offerings directly to the experience layer like search, or CMS  no monolithic bloat.

OCAPI services enable the basic services needed for a rich user experience.

Leverage a hybrid approach for composable by creating a unique experience  while leveraging the SFRA robust checkout experience all under one platform.

Leverage Salesforce commerce functionality from the platform or bring in an integration partner from the AppExchange out of the box integration. 

*there is always some customization needed, but better than starting at zero."

Headless solutions have an inherit risk associated in the architecture - as each critical commerce component must be selected to deliver the desired experience Salesforce lets you select your risk level with its different levels of offerings – from full SFRA platform to Composable Storefront to fully headless

Ignite Framework Enhancements

Browse

Features a persistent header that remains visible as users scroll, improved global navigation to enhance user experience and the footer has been enhanced to offer additional functionality and content.

Page Designer

Includes the creation of additional templates for rich content marketing, as well as utilizing personalized data to leverage product recommendations on both the product detail page (PDP) and the shopping cart.

Search​

Improved presentation and addition of content along with merchandised results based on business rules​. Includes an update to the user experience and improved mobile experience.

Additional Enhancements

Mini Cart​
Addition of mini-cart shopping preview experience ​

Wishlist
Add to wishlist functionality

Pricing
Targeted and promotional pricing leveraging user groups

Checkout
Guest and Registered user options, Guest order lookup

PayPal integration​
PayPal integration to bypass Checkout

fenomdigital-partner-salesforce

Salesforce cross-cloud integrations

The composable storefront is equipped with seamless Salesforce integrations, allowing for effortless connectivity and data synchronization between the storefront and Salesforce platform.

Marketing
Cloud

Implement various features, such as a mailing list opt-in during checkout, a footer signup REACT action linked to SFMC, a contact-us form, a preference center in the my-account section, and Interaction Studio personalization components.

Service
Cloud

Enable customers to seamlessly initiate a secure session without relying on CSC by implementing the feature of logging in through SLAS.

Order
Management

Implement functionality to export and capture orders in SFOMS, as well as retrieve order summaries from SFOMS.

MARKETING CLOUD

Implement various features, such as a mailing list opt-in during checkout, a footer signup REACT action linked to SFMC, a contact-us form, a preference center in the my-account section, and Interaction Studio personalization components.

SERVICE CLOUD

Enable customers to seamlessly initiate a secure session without relying on CSC by implementing the feature of logging in through SLAS.

ORDER MANAGEMENT

Implement functionality to export and capture orders in SFOMS, as well as retrieve order summaries from SFOMS.

Fenom Migration Approach

PILOT
STATE

Features a persistent header that remains visible as users scroll, improved global navigation to enhance user experience and the footer has been enhanced to offer additional functionality and content.

TRADITIONAL
STATE

Composable Storefront owns key components of the Experience, while B2C Commerce retains critical Commerce functions, such as cart and checkout​.

MIGRATION
STATE

Composable Storefront owns the entire Experience and all core Commerce functions, achieving a fully-componentized Composable architecture​.

EVOLUTION
STATE

The Composable Storefront solution is enhanced and extended with additional functionality and 3rd-party components to drive growth and continuous improvement​.

Ready to accelerate?

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